The winners of the latest Creative Works have been revealed in the 6 April issue of The Drum.
Check out the top creative work picked by The Drum UK and US readers, our sponsor, Workfront, and this issue's creative director Andy Fowler, executive creative director, Brothers and Sisters.
Creative Director's Choice
4Creative: Channel 4 'Underdog'
Made by Channel 4’s in-house, multi-award winning creative agency, 4Creative, the new series of brand films reveal that Underdog has secured his own chat show which features celebrity guests discussing their own experiences of working with Channel 4.
Creative: Joylon White, Richard Biggs
Additional Credits: Executive Producer: Shananne Lane
Business Director: Olivia Browne
Director: Neil Gorringe
Producer: Nicola Brown
Production Manager: Charlotte Jones
DOP: Tom Townend
1st AD: Marc Wilson
Costume Designer: Wiz Francis
Production Designer: Simon Davis
Puppeteer: Oliver Smart
Casting: Gail Stevens
Writer: Cein McGillicuddy
Offline Editor: Quin Williams @ TenThree Editors
Sound Design: Chris Southwell @ Unit
Post Production: MPC/Unit
My favourite piece of work is Channel 4's 'The Underdog' by 4Creative. I'm a sucker for using entertainment to make a serious point and Channel 4 gives a voice to those who don't get heard elsewhere.
Rather than shouting it and hoping someone might listen, they've done something much cleverer and invented a chat show host called the 'Underdog' - a character who doesn't say anything, but exudes a wanton disinterest in the serious points being made by his famous guests. This is the character's second run-out. And I hope they develop it further.
It's the kind of smart comedy work you see in America, but all too infrequently this side of the pond.
Andy Fowler, executive creative director, Brothers and Sisters
UK Readers' Choice
WCRS: The Royal Navy 'Don’t Do the Everyday, Every Day'
Creative: Conrad Swanston, Alex Bingham
Additional Credits: Agency Producer: Eliot Liss, Millie Tett
Account Handling: Michael McConville, Ariel Haber
Planning: Liz Baines
Media Agency: MEC (Planning), Carat (Buying)
Production Company: Outsider
Director: Max Fisher
Producer: Jeremy Bannister
Editor: Rebecca Luff @ tenthree
Post Production: Creative Outpost (Grade: James Bamford @ The Mill)
Audio: Culum Simpson @ Jungle
Music: Onelung - 'Cinema 90’
The Royal Navy's latest recruitment campaign for the Royal Naval Reserve (RNR) has launched with a 60-second TV spot. The ad marks the first stage in the roll-out of the RNR's new 'Don't do the everyday, every day' positioning. The creative tells the story of one Reservist's journey and what she accomplishes in the RNR.
US Readers' Choice
Campbell Ewald: MilkPEP 'Built With Chocolate Milk'
EVP Group Creative Director: Bernie Hogya
SVP Group Creative Director: Ron Wachino
Associate Creative Director: Yoko Fujita
Copywriter: Blake Solomon
Senior Art Producer: Hillary Jackson
Senior Content Producer: Matt Joyner
Senior Project Manager: Michael Schlachter
Account Executives: Lisa Stroh, Emily Goodwin, Kathryn LaMott, Katie Feltch
Senior Business Affairs Manager: Toni Velez Lucarelli
Photographer: Zena Holloway
Producer: Joanne Davidson
Production Company: Gartner
Director: Raymond Bark
Executive Producers: Don Block, Elaine Behnken
Producer: Kim Monaco
Editorial: Arcade Edit
Editor: Brad Waskewich
Assistant Editor: Laurel Smoliar
Post Producer: Gavin Carroll
Executive Producer: Sila Soyer
VFX: Company 3/ Method New York
Executive Producer: Angela Lupo
VFX Supervisor: Alvin Cruz
Olympic swimmers Jessica Hardy and Tyler Clary are the latest athletes to star in the Milk Processor Education Program's (MilkPEP) ongoing 'Built with chocolate milk' campaign. Created by Campbell Ewald, the spot aims to take viewers "through the inner thoughts of a swimmer" as they train for the Olympics.
Sponsor's Choice
MullenLowe London: Inspiring the Future 'Redraw the Balance'
Executive Creative Director: Richard Denney
Senior Creative Team: Katrina Encanto, Edgar Galang
Additional Credits: Account Director: Isobel Dighe
Agency Producer: Lucy Jay
Agency Designer: Ryan Self
Agency Editor: Martin Bridge
Production Company: Burger
Director: Matt Huntley
Producer: Alan Traquair
Line Producer: Simon Brooksbank
DOP: Tom Wright
Editor: Jack Foxton
Post Production: Unit
Audio Post Production: Unit
MullenLowe has teamed up with International Women's Day charity Inspiring the Future to create a thought provoking campaign around gender stereotyping. The film features a class of children who have been asked to draw pictures of firefighters, surgeons and fighter pilots and, unsurprisingly, most of them draw men. The children are then stunned when a female firefighter, surgeon and fighter pilot enter the room. The aim of the ad is to raise awareness of how much needs to be done to challenge gender stereotyping, especially at a young age when these stereotypes are embedded in the next generation. It's proof that society still has a long way to go in defining gender roles more equally.
Jada Balster, marketing director EMEA, Workfront
You can continue to vote on these works as part of our Creative Works leaderboard which determines our Creative Work of the Week and Creative Work of the Month picks and, ultimately, our Creative Work of the Year. To keep up to date with the latest advertising, design and creative work visit our Creative Works homepage.